BLUE AND GOLD
BRIEF - Bluecoat Gin needs to stand out from other offerings. Now in its 16th year, the brand is known, but needs to be bold and sexy. It needs to be able to stand on its own without comparison to the British labels.
TREATMENT - We took bold and sexy and ran with it. For content that is to be shared through primarily social media, we stuck with the bottle and dramatic lighting. The designs on the bottle, and the gold lettering, really spoke to us, and that’s what we wanted to showcase.
